SEO is an acronym for Search Engine Optimization. It’s a term used when trying to improve the organic search engine ranking of a website in any of the main search engines (Google, Yahoo, Bing).
Search engines work using algorithms which detect code and content on a website. They then decide based on relevancy and many other factors where websites should be ranked.
There are many ranking factors that search engines look at when reviewing which sites to rank high or low in their search engine listings. Here is a very handy chart provided by http://searchengineland.com which should help you understand some of these factors that could help effect your rankings;
The chart above is very hand so worth printing out.
Some of the major factors are;
Content – Is your content relevant to what the visitor was searching for. Does it contain keywords or related keywords for that search term. Does the content read well, is it over optimised. You can use keyword density tools to find out if the page is over optimised for certain keywords.
Make sure not to repeat the same words too many times or put them too close together.
Make sure the content does what the title says. Make it relevant and useful.
Duplicate content can also affect your sites ranking. This is a no no unless you are adding additional value to help the user.
Code – Your site code and structure play an important role. Not only the content on your site but also the way your site is structure, how internal pages are linked and help the user get back to the home page. Navigation is important as Search engines want to list websites that are good for the user. Additionally meta tags such as Title tag, heading tags and also meta descriptions help tell search engines about your site/page. It’s important to try and have your keywords in these meta tags as this can make your site more relevant.
Links – Both internal and external have a huge impact on how your site or page ranks. Links count as trust. If someone is linking to your site they are most likely recommending this or at least talking about it. Are these links quality or spammy links. Quality over Quantity is the best rule to aim for, so ideally build good content that people will love and want to share, then they will link to your site.
Where the links come from such as location, ip address and how relevant those links are also count towards building your link profile. Different types of links such as image links, text links, do follow and no follow links all are important when building links to a website.
Social – This is also something that may well play a role in ranking a website. Are people sharing a link to your website. Are lots of people talking about your brand.