How to use Google Search – SEO Tips and Tricks

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First its important to understand basic searches and how to use Google search to find the best results. You may find some keywords will relate to 2 different things so its important to try and tailor your search to narrow down the search results. Below are some useful SEO Tips and Tricks;

Here are some Basic Search Examples

blue widgets – Find web pages that match either keywords in any order within the web pages meta tags and content. Results will be shown with the words blue and/or widgets. This is known as a broad match. Notice non quotes used!

“blue widgets” – Find web pages that match the exact keywords in the exact order. This is known as an exact phrase match. Notice the quotes used

blue or widgets – Find web pages with the words blue or widgets

Use Google Search for Keyword Research

When doing keyword research for SEO campaigns, there are some useful tools to use to give you suggested keywords, such as the Google Keyword Tool, Keyword Tracker, and many others such as Market Sumarai, Micro Niche Finder etc.

But sometimes your Keyword Research is right there in front of you. Here is a few smart ways to use Google search engine.

    • Start typing in your main keyword and see what the Google suggest brings back, you will find common searches related to that keyword term.

Example; I typed seo, you may see some personalised searches if you have searched for other seo keywords before, but below the line if you scroll down you will see suggestions, such as seo tips, seo services, seo software, seo book etc.

    • Simply Search for your main Keywords and see what Google related searches are, these are often to the right or bottom of the search (depending on if their are ads or not).

Example; search for seo and you will see ‘Searches related to seo’ – seo techniques, seo tips, seo tutorial, seo guide and a few others.

    • Use a ~ Tilda – Use the tilda in front of your keyword to find related keywords. You will see the usual search results but not only will your main keyword that you used after the tilda will be bold/highlighted, but other keywords that are related will be bold too.

Example; search for ~seo and you will see that related keywords are Search Engine Optimization is a related keyword.This is useful when creating content for your website as it will allow you to use varied keywords in your content and to make sure you don’t stuff your text with too much of the same keywords, known as keyword stuffing.

    • Site:url – This allows you to check if a certain URL is indexed in Google and how the search engine sees the site. You can also see how many pages in the index.

Example; type in site:seoguide.org.uk and you should see the following. These details are picked up from the meta tags in the sites header code. Such as the Title tag and the meta description.

    • Allintitle – This allows you to search for keyword in only the title tag of each website listed in the search engine. This allows you to see how many competing sites are trying to use and rank for those keywords.

Example; type in allintitle:”seo guide” and we’ll see approx 47K results. Remember to use the quotes!

    • Allinurl – This allows you to search for the keyword in the URL Remember search engines are looking for relevancy so checking how many competing sites with your keywords in the URL can help you determine how competitive those keywords may be to rank.

Example; allinurl:”seo guide” shows our site has to compete with approx 27K other pages

    • Inanchor – This allows you to see how many web pages have links using the keywords in your search criteria

Example; inanchor:”seo guide” shows approx 700K pages have links with the keyword seo guide as the anchor text link. That’s quite a lot of links!

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